Press

Recent Attention
Below you will find recent press attention.



daily bite: eco style with REUSE Jeans
11 May 2010
Sexy and sustainable is no longer an oxymoron with the recent launch of brand-new recycled denim company REUSE Jeans. After all, paying respect to Mother Earth is great and all…but you just can’t sacrifice style!




True Green Jeans
4 May 2010
Small Business Spotlight - REUSE Jeans Founder George Powell breaks down how he makes his clothes from 80% recycled materials.




How OC man makes brand-new recycled jeans
27 April 2010
Until two years ago, George Powell didn’t think about recycling. At that time, he was 56, had been mostly retired for four years and was spending most of his time with his young son and golfing...




Earth Day 2010: Top Deals, Perks, Freebies
22 April 2010
Think it's impossible to be fashion forward and eco-friendly? Think again. REUSE jeans offer the season's trendiest styles in sustainable denim constructed from 80-percent recycled fabric. The company's motto: step into a smaller carbon footprint one leg at a time. In addition to skinny, straight and boot leg jeans, REUSE sells denim skirts and shorts on its Web site, REUSEJeans.com.



Step Into A Smaller Carbon Footprint One Leg at a Time
20 April 2010
I know what you’re thinking, recycled jeans…really?  My initial thought was similar in that I questioned just how inventive re-purposing denim could be.  So you add new buttons and a few stylish patches maybe.  But oh, no darlin’, that is SO not what R.E.U.S.E. Jeans are about!  I recently had the pleasure of interviewing George Powell, CEO of R.E.U.S.E. Jeans (Recycle.Environment.U.Save.Earth), an innovative eco-fashion company...



Earth Day Fashion
19 April 2010
Earth Day is April 22, what will be your gift to Earth? Remember my previous post of sustainable jeans; well most people don’t understand that although organic denim eliminates the use of pesticides, it consumes much more water and land.  It can also cost as much as 50% to 100% more than traditional cotton and consumes more than 30%-50% land.


Earth Day Deals!
16 April 2010
In celebration of Earth Day's 40th Anniversary, REUSE Jeans will be offering 50% off everything on REUSEJeans.com from April 17th through the 25th with promo code EARTH.



Enter to Win! REUSE Jeans Giveaway
19 April 2010
In celebration of Earth Day, REUSE Jeans is generously giving away twelve (12) pairs of jeans!



R.E.U.S.E. it or Lose it!
22 April 2010
There are many things out there that we balk at reusing, but R.E.U.S.E. Jeans definitely isn't one of them! For those of you out there who are like me and love, love , love their denim, I've got the skinny (pun intended!) on some fabulous Eco-denim that you are gonna die for!



Textile Reuse
22 April 2010
If you just can’t handle worn clothing, consider denim from R.E.U.S.E. (Recycle. Environment. U. Save. Earth.) R.E.U.S.E. denim wanted to lessen consumer’s carbon footprint by offering spring’s styles in recycled denim.



REUSE Jeans with The Green Chick
28 March 2010
The Green Chick meets with George Powell, Founder and C.E.O. of R.E.U.S.E. Jeans. In our interview George shares...




Win a Celebrity Auction Gift Bag & Trip to LA
17 March 2010
Hey people, let's revisit this year's Oscars one last time for a peek at one of the most coveted gift bags of complimentary schwag, shall we?




GBK Productions 2010 Oscar Suite Review - Stars, Charity, SWAG
17 March 2010
Reuse Jeans are tailored to fit great. They only use premier quality denim while encouraging conscious consumption. They really have cool features on their jeans with handcrafted details.



Sustainable Denim Round Up: 17 Brands We Love
16 March 2010
REUSE: A new brand out of the U.S., REUSE creates their jeans with 80% recycled denim. Standard styles for women (men’s jeans are reportedly on the way) and a wallet-friendly retail price of $75-95.



A Sure Bet for Fun at the GBK Gift Lounge - Celebrity Poker Tournament Park of Oscar Event

15 March 2010
A crazy-fun GBK Celebrity Poker Tournament was just one of the highlights of the GBK and Healthytrim.com Luxury Gift Lounge event held in celebration of the 2010 Oscar Nominees and Presenters. All the women loved the stylish jeans on display from REUSE Jeans.


GBK Continues Its Charitable Tradition of Gifting and Giving for Its 2010 Oscars Gift Lounge
15 March 2010
REUSE Jeans featured their debut collection eco-friendly denim. They use 80% recycled cotton in all their fashion-forward clothing. Their creative clothing fits stylishly like a classic pair of jeans would.



Ecollywood: Celebs use Oscar weekend to promote eco-charities
12 March 2010
From the star of 'Blossom', to a guy from 'Queer Eye', to some 'American Idol' alums, Hollywood came out to show their support. The GBK Oscar Suite offered green options including Reuse Jeans, rewoven from scrap textiles...



REUSE Jeans at Virago Grammy Trend Lounge
11 February 2010
Eco-friendly jeans of 80% recycled denim by REUSE Jeans with Joyce Chow of MBN and Newsvideoweb at Virago 2010 Trend Lounge for the Pre-Grammy Awards 2010 at the W Hotel in Hollywood.



KTLA: Grammy Gift Suite Gives Back-- Cher Calvin Reports
31 January 2010
It's the 52nd Annual Grammy's. One of the trendiest gift suites was at the new W Hollywood Hotel. But it's  not just about the free stuff anymore; it's about giving back as well. Like jeans that think green. 80% of REUSE Jeans are made from recycled garments...



Lucire: Global Proportions
25 January 2010
REUSE Jeans was one of our favourite clothing line discoveries of the weekend, not only because of their exceptional fit (eat your heart out, True Religion!), but the fact that every inch of the comfortable denim is fashioned out of reconstituted cotton.

Denimology: REUSE Denim Lookbook
23 November 2009
The green trend is even popular in blue - jeans, that is. Encouraging denim aficionados to step into a smaller carbon footprint one leg at a time, new denim company REUSE is recycling fabric from the textile waste stream and manufacturing eco-friendly jeans with 80% recycled cotton...



Denim Therapy: Denim Insider: Recycle, Renew, REUSE Jeans
24 November 2009
Remember last year when there was all the excitement about “green” jeans, organic denim, and the like? All of that excitement, of course, preceded the October 2008 announcement of the U.S.’s official entry into the Recession. As much as all the hype had died down, the “jeans with a conscience” movement had never stopped...



Denim Debutante: Lookbook: REUSE Denim Spring/Summer 2010
13 November 2009
I'm swooning heavily over those gorgeous skinny jeans, and at such an amazing price point (they're only $85!), I'm thinking they may be in my near future.
 


san francisco web design and development